Are you on commission? If you are, did you know that there are two types of commission salespeople? There are those who only rely on the support and materials given to them by the company they work for to give them what they need to close sales. That support is generally minimal, because the company is paying on commission. They want to reward for results, not pay for effort. The other type of commission salesperson – the one who thinks outside the box and adds that extra touch to a project, like a custom presentation folder for instance – understands that.
A salesperson who treats his commission job like a business of his own will always be more successful than a salesperson that turns to the company he works for when he needs something. If you’re in sales, you should have a budget for materials that will help you sell. The company you are selling on behalf of might not want to budget presentation folder printing, but you should. That added extra touch can be the difference between a yes and a no after your presentation is over. How many times have you done a follow-up and the prospect asked you to resend written material?
Those resends are not because your prospect is disorganized. One of two things happened. They were unimpressed by either your sales pitch or your presentation package. If it was your sales pitch, they probably wouldn’t ask for new material, though some folks do that just because they can’t say no. Eliminate both of those reasons and you come up with a simple solution. Your written package is terrible. It’s time to redesign it and this time you’ll want to order some presentation folders to put it in.
If you’ve been in sales for a while, you know that most prospects put the walls up the moment you walk through the door. Even if they’re receptive to what you’re offering, they are still trying to talk themselves out of it based on price or indecisiveness over which provider to choose. As a salesperson, you need to make that choice easy for them. Keep presentation folder printing as a regular budget item and make sure all your presentations are sharp and clear. That should raise your close rate a bit.
Here’s the scenario. You hire the best salespeople in your industry. You put a team of people on the task of creating a presentation package that includes numbers, statistics, competitive analysis, and bright visual graphics designed to capture the reader’s attention and draw the eye to what you want your prospective clients or customers to see. You do all of this work and then you put all that material into – a plain, unmarked folder? That makes no sense at all. Your winning presentation isn’t complete without a custom presentation folder to put it in.
Before the development of offset printing and high gloss paper, clients and customers listened carefully to the words of the salesperson presenting the package, asking questions when they weren’t clear on something. Today, those questions are answered by the presentation package. The sales pitch, if it happens at all, is generally looked at as a necessary inconvenience. The average buyer will collect dozens of different presentations from different vendors or service providers and make their choice based on the printed package, not the salesperson’s verbal presentation.
The concept applies inside the office as well as outside. Presentations to the board of directors, sales meetings with subordinates, and staff meetings where new products and services are discussed can all benefit from presentation folders that clearly state the purpose and summary of the contents. You can order folders with the company name and logo and the words “Staff Meeting” or “Board Presentation” on them or you can get more detailed if you feel the subject matter justifies it. “Expansion Initiative” is a topic you might want to print separate custom folders for.
They say you can’t judge a book by its cover, but yet so many people do. What does the cover of your presentation look like? If you come to CanDo Printing and order custom presentation folders we can make sure that everyone who views that presentation, whether they open the folder or not, knows exactly what it contains. Your odds of getting customers, clients, staff, or your boss to pay attention to what you have to say get better with the right presentation folder. Call us and we’ll create that folder for you.
That tri-fold brochure looks great today, but how long do you think it will last? The reason that you are constantly ordering those is that their longevity and lasting promotional value are not high. Some recipients may keep it in a drawer or attach it to the refrigerator with a magnet, but most of the time a tri-fold brochure ends up in the trash pile in the back seat of a car, just waiting to be thrown away on the next car wash run. That doesn’t happen with printed folders.
A printed folder with company information inside it is a more solid object. For some reason, people have a more difficult time tossing something made of more sturdy material than they do a simple piece of paper, which a brochure is, no matter how you fold it. The recipient of a folder, when they get to the car, will put the folder up under the visor or in a briefcase for perusal later on. If you examine your own behaviors in that type of situation, perhaps you’ll understand why we do that. Maybe it’s an appreciation for the extra effort that goes into putting the contents of the folder together. Whatever the reason, a printed folder offers longer lasting promotional value.
If the folder you receive is a custom presentation folder, the chances of you holding on to it for evaluation later on are even greater. Companies that put effort into the details of everything they do, including the branding and identity on their printed material, tend to more successful than companies that don’t. Giving your customers a folder containing everything they need to make an informed decision about whether to purchase your products or services is an act of good faith. The average consumer, more informed today than ever before, appreciates that kind of gesture.
What do your presentations look like today? Do they stand out from what other companies are offering? Have you looked at your competitor’s presentation folders? They may be doing something different now that is working for them. Perhaps they decided to create custom presentation folders. Can you afford to not follow suit? Thankfully, we have a number of different designs to choose from. Bring us theirs and we’ll help you create one that’s better and more likely to close new accounts for you.
The traditional two panel pocket folder isn’t the only option when it comes to pocket folder printing. Here at CanDo Printing we offer a number of different options, including side pocket folders, three panel folders, legal folders, and landscape folders. Simply printing a folder will set you apart from your competitors. Choosing a style that is unique will add to that new identity you’re trying to create for yourself. The additional options we provide give you more range when you are looking to customize your presentation and make it stand out to prospective clients and customers.
It’s a competitive world out there, regardless of which industry you happen to be doing business in. The next time you attempt to expand your business, you will find that there are more players in the field than there have ever been before. Most of this is due to advanced technology that helps us reach out to more prospects. Another reason for the more crowded field is the availability of international partners and inexpensive outsourcing. A few years ago you didn’t have to worry about any of that. Today, you’re competing against it and you need an edge.
A custom presentation folder with comprehensive, detailed information about your company can be a salesperson’s best friend. The euphoria over new global markets and inexpensive overseas labor is beginning to fade as business owners start to realize doing business at home and paying a little more for quality is a better option. That emerging philosophy is your ticket to signing new accounts, but only if you can distinguish yourself from your competition. That’s where custom folders, branding, logos, and company identity come into play. Who are you and why are you different from the rest?
Different colors, designs, and obviously printing on the outside of the folder can show the world that you have your own identity and have a lot to offer to those who would do business with you. What do you sell? Are your services or products clearly defined in your presentation package? Can a prospect take one look at the cover of the pocket folder that contains that information and know immediately who you are and what you have to offer? If not, you’re losing sales. Let us print new folders for you and that problem will be solved, without firing any of your salespeople.
The way that you present yourself to the world dictates how the world will perceive you. If you’re passing out company information on unmarked stationary and expecting customers to come back for more, you’re in for a rude awakening. Companies that don’t display branding and logos are not taken seriously. They’re viewed as “Mickey Mouse” or amateurish and often have to deal with difficult customers looking for cut-rate prices and special favors. Those types of conversations don’t happen when you use branding techniques like professional folder printing and logo business cards.
Does it make that much of a difference? Put yourself in the place of your customers. If you walk into a business and ask for company information, what format will you receive it in? When the salesperson at the counter has to stop and write it down on a slip of register tape, you’re probably going to throw that tape away shortly after you leave the store. If you’re handed a professional presentation in a printed folder, the chances are much better that you’ll keep it and do business with that company at some point.
Take it one step further. Instead of handing information to potential customers seeking you out, you’re going to other companies trying to solicit business. Is your presentation professional and comprehensive? A top quality custom presentation folder will give your sales package that extra boost it needs to separate you from your competitors. If you’re in a service business or an industry that is crowded with multiple vendors all looking for a piece of one small pie, you need an edge. As slick as your salespeople are, they don’t have a prayer at closing a deal without the right presentation materials.
Do you have a company identity? How do your customers and clients distinguish you from everyone else in your industry? If you can’t answer that question in less than thirty seconds you have some work to do. Creating custom printed folders and filling them with company information about your products and services is a good first step. Create a new logo and have it printed on the folder and you’ll start to see more people taking you seriously and sending their business your way. It works.
Printing a catalogue might not be the easiest thing to do. Apart from a great design, you also need a great printer to print it correctly. If you want your marketing campaign to be a success, then you need good quality printing. This is why you must select a good company for your catalog printing needs.
When it comes to selecting the right company, you must make a wise choice. Here are some things that you must consider before deciding on one company.
Size and type of paper
Companies usually use cover stock to print catalogues. This is a heavy paper that is basically used for catalogue cover. It can also be used for internal pages if you want your catalog to be more durable. Make sure the company has the kind of paper you want. Apart from that, they should have it in the right size. If you want a catalogue that is larger than the general catalogue size, then you must ask if they have it.
Make sure that the company has a good printer that can print most designs without any difficulty. It is very important to include high quality prints and exciting colors if you want people to be interested in your catalogue.
There are various styles of catalogues, and you need to talk to the providers if they can offer the style you are looking for. In case you are not sure about the style, you can talk to their designer and take some suggestions. If they do not have any suggestions for you, then you can try looking for some other company for catalog printing.
It is an important factor while selecting a company. Make sure that the cost of catalog printing lies in your budget. If the quotes of company do not suit your requirements, then it is best to find another company.
Ask them when they can deliver the printed catalog. If they take too long, then maybe you should look for some other company that can provide faster services.
Look for these points and find the best company to get your catalog printed.
If you are looking for inexpensive ways to increase your brand visibility, then there are many suggestions for you. Out of all these suggestions, the prominent one would be getting you presentation folder printed. Let’s see where these presentation folders can be used.
You might have seen people carrying presentation folders during trade shows. This helps customers remember their favorite brands. These folders provide extra visibility to the company. When a lead is interested in your services, he will keep you in his mind, and remember your company name- thanks to the printed presentation folders.
It’s the sales meeting of various companies and you have to make sure that your company stands out in the crowd and makes an impact, then you should get your presentation folder printed. This is the reason why you can easily see many people carrying custom presentation folders during sales meetings.
Employee recruitment events
If it is a recruitment drive, and you want to recruit many employees for your company, then it is best that you get presentation folders printed, so that young candidates get to know about your company, and take interest in it.
These were the major events where printed folders are used. The best part of getting folders printed for these occasions is that even when the event is over, these folders are used to organize documents, so they keep increasing the brand visibility of the company. Once you get them printed, they keep serving their purpose- unlike flyers that die after the event is over.
Presentation folders provide visibility not to just corporate organizations, but religious organizations as well. There are many churches that get their own presentation folders to attract more members.
If you want to create mementos of any personal event, you can do that with presentation folders. For example, if you want to organize a big event for the birth of your first baby, you can get folders printed so that everybody would remember his birth date.
Presentation folders are used at many places, but they all serve the two basic purposes- storing documents and creating visibility.
If you require a folder that is both practical and stylish, then it is a custom folder that you are looking for. These folders can be used in many situations, but the most common area where they are used is the business scenario. This is because businesses require recording a lot of information, which means many documents. Businessmen need a method to organize their documents, and custom folders are a way to do that. But these folders are not restricted to business settings only- they can be used in many scenarios.
The main reason why many big businessmen carry these folders is that they convey the marketing message of their company. Folders are great in increasing brand visibility. As you carry your folder to places, people get to see your company name on it.
When you move from one place to another, the only way you can tell many people about your company is through the folder that you carry. Your folder can showcase your company’s name, its logo and its mission statement. This is the reason you can find many custom folders at product launches, sales presentations, employee recruitment events etc. Apart from that, you can see a lot of people carrying these folders at trade shows. This is because they give you a corporate image. Many businessmen carry their custom folders as a status symbol.
Thus it is not surprising to find out that high quality printing on folders can considerably increase your ROI- though indirectly.
And the best part is that even after the event for which these folders were made is over, these folders still create brand visibility for the company. These custom folders are also used in non corporate environments, like religious purposes. There are many churches that get their folders printed. This is because they want first time church visitors to come join their congregation.
Apart from that, you can get custom folders for weddings, or wedding anniversaries to serve as mementos for the family. It will be a nice addition to the ceremony.
All in all, custom folders can be used in many ways, but of course their primary users are still businessmen, and corporate executives.
Commercial printing isn’t just limited to books and other reading material- there is a lot that you can get from commercial printing services. For example, you can get your presentation folders printed too.
Presentation folders are not just to hold your papers. They can
When it comes to folder printing, there is not just one design that you can get. You can get really detailed colorful and pocket folders and presentation folders. And with the new technology, these folders can be great looking.
Did you know that folders can support high quality graphic images like magazine covers? And they can also hold all your important papers and documents- so it is advantageous in many ways. If you are in the corporate sector, medical profession, business, or entertainment field- you would require a presentation folder. Business sectors require many documents, and thus a folder is obviously required. The folders you carry can help you market your products or services. Doctors can even use folders to hold their patient records and prescription pads.
Here are some great ideas for folder printing:
1. Include as many graphics as you want. There is no reason for you to restrict yourself to just plain textual content.
2. You can get 4 color printing for your presentation folders. You do not have to stick to just 2 colors, since 4 color printing is not too expensive.
3. Get high resolution pictures, because with modern techniques, folder printing can support really detailed pictures and your folder can look great- which is good for marketing purposes.
These ideas will help you get your folders printed and this will increase your brand visibility, as colorful folders will attract the attention of people, and they will read the company’s name and mission on the folder, and remember it.
So the next time you buy yourself a folder for organizing your documents, keep in mind that you can get it printed and avail many benefits that come with folder printing.
Printing isn’t just about books and brochures- there are lots of things that you can get printed. For instance, you can get your folders printed from a printing store. Presentations folders are much more than just tools for holding your stuff.
If you have decided to get a printed presentation folder, then there are many designs that you can get. To understand your choices, you must contact a printing company and ask them the kinds of design they can print on your folders. With the latest technology, you can get sharp colors and highly detailed images. In fact, they can be as captivating as posters or flyers.
There can be many graphic designs that you can get on your presentation folders- for various sectors, like medical, corporate, entertainment and the like.
These folders are basically used for business purposes, because they increase the brand visibility of a company.
There are many businessmen who get folders printed and give them as gifts to their customers. In this way, they increase the reach of their business. When their customers use these folders with their company name and logo, other people see them, and get to know about the company. In this way, company gets a lot of visibility. This is the chief reason why people get folders printed.
Here are a couple of tips:
You can get different types of printing done on your folders- it is limited only by your creativity. The next time you decide to get a presentation folder, make sure you get it printed to add charisma and visibility to your company.