The Rules of Highly Effective Brochures
March 26, 2013 — adminJust because we’re in the digital age of marketing and SEO, doesn’t mean you should completely throw away the traditional means of advertising. Printed advertising materials are still powerful means to get your name out there. Brochures, for instance, are tangible proofs that a business exists and offers specific products and services. In this sense, they’re often more credible than blogs or websites that are built for free and use templates.
If you’re planning to include brochure on the list of tools for your next ad campaign, come up with one that effectively promotes your brand and provide reasons the readers should choose you over your competitors. Here are the things that make an effective brochure.
Appropriate Theme
Think of a theme that best suits your campaign. List down the elements you want to include – pictures, graphics, and information about your company, product, service or event. These elements when placed altogether should match with the theme and the material used.
Effective Message
Come up with a clear message to convey. Whether it’s for promoting a new product or for introducing your brand in an event, the message should be clear, concise, and easy to understand.
Make sure the tone and voice of the message will fit your target audience. After all, your goal is to make them understand why your brand is the best and why they should choose you over other brands in the market.
Right Layout
The overall layout of the brochure is also important. A well laid out advertising tool speaks about your company’s attention to details and professionalism when presenting information for your target audience.
Sketch the layout first using a pencil. It doesn’t have to be perfect, because it should only give you the idea of how the brochure will look like. Specify clearly where the folds will be. The standard brochure has three folds, but you have the freedom to choose a style that suits your needs. Always keep in mind the information and other elements you wish to include.
Proper Colors
Choose a color pallet. Go for colors that correspond to your brand logo or trademark. Solid neutral colors may work for brochures of professional firms and service providers, but keep in mind that printed tools should always catch attention. It’s fine to play with colors, but don’t abuse them and make sure they’re tastefully used.
CanDo Printing can help you with all your printing needs. Call us today so we can help you make a winning brochure or any printed advertising material for your business.
3 Promotional Materials That Do More Than Advertise Your Company
March 4, 2013 — adminMany people hate advertisements. They are loud and always trying to sell something. People do not like having them right in their faces everywhere they go. As a business owner, it is your job to promote your company and your products or you won’t gain any sales at the end of the day. If they do not like seeing advertisements, how do you introduce yourself to them?
It is always about your customers’ needs. When putting out promotional materials, they should always be in the picture. Whenever they look at advertisements, people think to themselves, “What can this offer me?” It’s all about attending to their needs if you want to tap into their buying power.
Pocket Folders
People use folders in school or business. They carry files and important documents so they are easy to bring to a meeting or anywhere. They will have better use if they have pockets to ensure nothing falls off. Printing out pocket folders with your logo may help people remember what brand held and kept their items safe.
Postcards
The best way to show your appreciation is through sending postcards. Print goodwill messages on postcards and have your logo right next to it. It’s an easy way of spreading awareness while creating a good image for your brand.
Calendar
Do you want a chance to promote your brand 12 times in 12 different ways with just one material? A calendar can do just that. It’s like having various ways to present your products with just one promotional tool. While advertising your brand, you’re also helping your customers remember what day it is.
Think about your potential buyers when promoting your brand. Check out a list of products we can print out for you and your business.
Get Organized – Benefits of Pocket Folders
January 9, 2013 — adminA custom pocket folder can be an essential office tool when used correctly. We receive dozens of clients looking for their very own version of this handy workplace accessory, and it comes as no surprise that it is one of our more popular requests. Any way you turn it, however, these folders seem one-dimensional and not at all the sensational items they are hyped up to be.
These are what we have in mind when we say, “there is more to them than meets the eye.”
Storage
Imagine walking into a meeting with a bundle of papers under one arm and a cup of coffee in the other hand. Juggling too many items at once is the surest way to encounter a definite catastrophe. If you want to wind up in the boardroom instead of on the floor, we suggest using a sturdy folder. The handy pockets allow you to store papers, making them convenient carrying cases for meetings where a lot of material is necessary. Compartments on these items can also come in different sizes, allowing you to store calling cards, pamphlets, brochures, and documents all in one place.
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We also get many requests from companies requesting their logos or insignias on these folders. It’s a great way to show off the nature of the enterprise that you work for, and gives others the message that you’re proud of where you work. These are especially useful to bring when meeting with clients, since this reminds them continuously of the company name and, by association, the services you provide. Carrying a folder or two around can also spark the curiosity of potential customers or employees who just might ask what your firm is about.
Organization
Now you can free your work desk of clutter and trash, by placing all loose papers in a pocket folder. You can even color code these products, so you know what goes where. Handy labels or stickers will make the procedure easier, and get you the award for most organized table in the office. Impress your coworkers or even the boss, by knowing exactly where everything is. Remember that being neat and orderly at work can be one of the prerequisites to getting a promotion.
The next time you pass by our printing service, make sure to look into our great folders and organizational items. Know your options, we CanDo it all for you!
Get Your Presentation Folder Printed for Maximum Visibility
January 10, 2011 — arizona_printingIf you are looking for inexpensive ways to increase your brand visibility, then there are many suggestions for you. Out of all these suggestions, the prominent one would be getting you presentation folder printed. Let’s see where these presentation folders can be used.
Trade shows
You might have seen people carrying presentation folders during trade shows. This helps customers remember their favorite brands. These folders provide extra visibility to the company. When a lead is interested in your services, he will keep you in his mind, and remember your company name- thanks to the printed presentation folders.
Sales meeting
It’s the sales meeting of various companies and you have to make sure that your company stands out in the crowd and makes an impact, then you should get your presentation folder printed. This is the reason why you can easily see many people carrying custom presentation folders during sales meetings.
Employee recruitment events
If it is a recruitment drive, and you want to recruit many employees for your company, then it is best that you get presentation folders printed, so that young candidates get to know about your company, and take interest in it.
These were the major events where printed folders are used. The best part of getting folders printed for these occasions is that even when the event is over, these folders are used to organize documents, so they keep increasing the brand visibility of the company. Once you get them printed, they keep serving their purpose- unlike flyers that die after the event is over.
Presentation folders provide visibility not to just corporate organizations, but religious organizations as well. There are many churches that get their own presentation folders to attract more members.
If you want to create mementos of any personal event, you can do that with presentation folders. For example, if you want to organize a big event for the birth of your first baby, you can get folders printed so that everybody would remember his birth date.
Presentation folders are used at many places, but they all serve the two basic purposes- storing documents and creating visibility.
Custom Folders for Business Impact
January 2, 2011 — arizona_printingIf you require a folder that is both practical and stylish, then it is a custom folder that you are looking for. These folders can be used in many situations, but the most common area where they are used is the business scenario. This is because businesses require recording a lot of information, which means many documents. Businessmen need a method to organize their documents, and custom folders are a way to do that. But these folders are not restricted to business settings only- they can be used in many scenarios.
The main reason why many big businessmen carry these folders is that they convey the marketing message of their company. Folders are great in increasing brand visibility. As you carry your folder to places, people get to see your company name on it.
When you move from one place to another, the only way you can tell many people about your company is through the folder that you carry. Your folder can showcase your company’s name, its logo and its mission statement. This is the reason you can find many custom folders at product launches, sales presentations, employee recruitment events etc. Apart from that, you can see a lot of people carrying these folders at trade shows. This is because they give you a corporate image. Many businessmen carry their custom folders as a status symbol.
Thus it is not surprising to find out that high quality printing on folders can considerably increase your ROI- though indirectly.
And the best part is that even after the event for which these folders were made is over, these folders still create brand visibility for the company. These custom folders are also used in non corporate environments, like religious purposes. There are many churches that get their folders printed. This is because they want first time church visitors to come join their congregation.
Apart from that, you can get custom folders for weddings, or wedding anniversaries to serve as mementos for the family. It will be a nice addition to the ceremony.
All in all, custom folders can be used in many ways, but of course their primary users are still businessmen, and corporate executives.
Ideas for Folder Printing
December 25, 2010 — arizona_printingCommercial printing isn’t just limited to books and other reading material- there is a lot that you can get from commercial printing services. For example, you can get your presentation folders printed too.
Presentation folders are not just to hold your papers. They can
- Organize your files
- Decorate the look of your presentation
- Be an indispensable accessory to your documents
When it comes to folder printing, there is not just one design that you can get. You can get really detailed colorful and pocket folders and presentation folders. And with the new technology, these folders can be great looking.
Did you know that folders can support high quality graphic images like magazine covers? And they can also hold all your important papers and documents- so it is advantageous in many ways. If you are in the corporate sector, medical profession, business, or entertainment field- you would require a presentation folder. Business sectors require many documents, and thus a folder is obviously required. The folders you carry can help you market your products or services. Doctors can even use folders to hold their patient records and prescription pads.
Here are some great ideas for folder printing:
1. Include as many graphics as you want. There is no reason for you to restrict yourself to just plain textual content.
2. You can get 4 color printing for your presentation folders. You do not have to stick to just 2 colors, since 4 color printing is not too expensive.
3. Get high resolution pictures, because with modern techniques, folder printing can support really detailed pictures and your folder can look great- which is good for marketing purposes.
These ideas will help you get your folders printed and this will increase your brand visibility, as colorful folders will attract the attention of people, and they will read the company’s name and mission on the folder, and remember it.
So the next time you buy yourself a folder for organizing your documents, keep in mind that you can get it printed and avail many benefits that come with folder printing.
Pocket Folder Printing and Benefits
December 9, 2010 — arizona_printingA pocket folder is a great tool to organize all your formal documents- from proposals to legal and marketing papers. You must take special care of your pocket folder, since it holds all the important things. Wouldn’t it be great if you could customize your folder and print your company name on it? There are many people who get their company name and logo printed on their pocket folders.
What are the main features and advantages of pocket folder printing? Let’s take a look:
- As said earlier, pocket folders are great for managing your documents. Getting them printed offers an additional advantage of increasing your company visibility. When you have your company logo on your folder, people will read it and get to know about your business.
- Another advantage is when you attend a seminar or any other corporate event, pocket folder printing helps other companies remember your brand, and thus you create a professional image.
- Apart from these advantages, you save a lot of money on advertising. You don’t have to advertise your brand to get people to recognize you. Printed pocket folders would solve your purpose.
- There are a variety of printing designs available for pocket folder printing, and you can select from embossed, matte, glossed and other styles. You can also get your company’s mission printed on these folders, and some of them have special compartments to store CDs and DVDs.
With so many advantages, it is not surprising that most businessmen get their brand name and logo (and sometimes even the mission statement) printed on pocket folders.
When you contact a company for printing your folders, make sure you know the dimensions of your folder. It is very important, since the print would depend upon the length and width of the folder. Apart from that, if you want special printing on its pockets, then that should also be taken into account.
There are enormous benefits of the simple technique of printing folders, and thus many small businesses, executive assistants, and even executives get them printed. Apart from the obvious advantage of storing things, it also gives them a distinctive image of professionalism and sophistication- which is necessary to impress clients.