That tri-fold brochure looks great today, but how long do you think it will last? The reason that you are constantly ordering those is that their longevity and lasting promotional value are not high. Some recipients may keep it in a drawer or attach it to the refrigerator with a magnet, but most of the time a tri-fold brochure ends up in the trash pile in the back seat of a car, just waiting to be thrown away on the next car wash run. That doesn’t happen with printed folders.
A printed folder with company information inside it is a more solid object. For some reason, people have a more difficult time tossing something made of more sturdy material than they do a simple piece of paper, which a brochure is, no matter how you fold it. The recipient of a folder, when they get to the car, will put the folder up under the visor or in a briefcase for perusal later on. If you examine your own behaviors in that type of situation, perhaps you’ll understand why we do that. Maybe it’s an appreciation for the extra effort that goes into putting the contents of the folder together. Whatever the reason, a printed folder offers longer lasting promotional value.
If the folder you receive is a custom presentation folder, the chances of you holding on to it for evaluation later on are even greater. Companies that put effort into the details of everything they do, including the branding and identity on their printed material, tend to more successful than companies that don’t. Giving your customers a folder containing everything they need to make an informed decision about whether to purchase your products or services is an act of good faith. The average consumer, more informed today than ever before, appreciates that kind of gesture.
What do your presentations look like today? Do they stand out from what other companies are offering? Have you looked at your competitor’s presentation folders? They may be doing something different now that is working for them. Perhaps they decided to create custom presentation folders. Can you afford to not follow suit? Thankfully, we have a number of different designs to choose from. Bring us theirs and we’ll help you create one that’s better and more likely to close new accounts for you.