Here’s the scenario. You hire the best salespeople in your industry. You put a team of people on the task of creating a presentation package that includes numbers, statistics, competitive analysis, and bright visual graphics designed to capture the reader’s attention and draw the eye to what you want your prospective clients or customers to see. You do all of this work and then you put all that material into – a plain, unmarked folder? That makes no sense at all. Your winning presentation isn’t complete without a custom presentation folder to put it in.
Before the development of offset printing and high gloss paper, clients and customers listened carefully to the words of the salesperson presenting the package, asking questions when they weren’t clear on something. Today, those questions are answered by the presentation package. The sales pitch, if it happens at all, is generally looked at as a necessary inconvenience. The average buyer will collect dozens of different presentations from different vendors or service providers and make their choice based on the printed package, not the salesperson’s verbal presentation.
The concept applies inside the office as well as outside. Presentations to the board of directors, sales meetings with subordinates, and staff meetings where new products and services are discussed can all benefit from presentation folders that clearly state the purpose and summary of the contents. You can order folders with the company name and logo and the words “Staff Meeting” or “Board Presentation” on them or you can get more detailed if you feel the subject matter justifies it. “Expansion Initiative” is a topic you might want to print separate custom folders for.
They say you can’t judge a book by its cover, but yet so many people do. What does the cover of your presentation look like? If you come to CanDo Printing and order custom presentation folders we can make sure that everyone who views that presentation, whether they open the folder or not, knows exactly what it contains. Your odds of getting customers, clients, staff, or your boss to pay attention to what you have to say get better with the right presentation folder. Call us and we’ll create that folder for you.