Just because we’re in the digital age of marketing and SEO, doesn’t mean you should completely throw away the traditional means of advertising. Printed advertising materials are still powerful means to get your name out there. Brochures, for instance, are tangible proofs that a business exists and offers specific products and services. In this sense, they’re often more credible than blogs or websites that are built for free and use templates.

If you’re planning to include brochure on the list of tools for your next ad campaign, come up with one that effectively promotes your brand and provide reasons the readers should choose you over your competitors. Here are the things that make an effective brochure.

Appropriate Theme

Think of a theme that best suits your campaign. List down the elements you want to include – pictures, graphics, and information about your company, product, service or event. These elements when placed altogether should match with the theme and the material used.

Effective Message

Come up with a clear message to convey. Whether it’s for promoting a new product or for introducing your brand in an event, the message should be clear, concise, and easy to understand.

Make sure the tone and voice of the message will fit your target audience. After all, your goal is to make them understand why your brand is the best and why they should choose you over other brands in the market.

Right Layout

The overall layout of the brochure is also important. A well laid out advertising tool speaks about your company’s attention to details and professionalism when presenting information for your target audience.

Sketch the layout first using a pencil. It doesn’t have to be perfect, because it should only give you the idea of how the brochure will look like. Specify clearly where the folds will be. The standard brochure has three folds, but you have the freedom to choose a style that suits your needs. Always keep in mind the information and other elements you wish to include.

Proper Colors

Choose a color pallet. Go for colors that correspond to your brand logo or trademark. Solid neutral colors may work for brochures of professional firms and service providers, but keep in mind that printed tools should always catch attention. It’s fine to play with colors, but don’t abuse them and make sure they’re tastefully used.

CanDo Printing can help you with all your printing needs. Call us today so we can help you make a winning brochure or any printed advertising material for your business.

Many people hate advertisements. They are loud and always trying to sell something. People do not like having them right in their faces everywhere they go. As a business owner, it is your job to promote your company and your products or you won’t gain any sales at the end of the day. If they do not like seeing advertisements, how do you introduce yourself to them?

It is always about your customers’ needs. When putting out promotional materials, they should always be in the picture. Whenever they look at advertisements, people think to themselves, “What can this offer me?” It’s all about attending to their needs if you want to tap into their buying power.

Pocket Folders

People use folders in school or business. They carry files and important documents so they are easy to bring to a meeting or anywhere. They will have better use if they have pockets to ensure nothing falls off. Printing out pocket folders with your logo may help people remember what brand held and kept their items safe.

Postcards

The best way to show your appreciation is through sending postcards. Print goodwill messages on postcards and have your logo right next to it. It’s an easy way of spreading awareness while creating a good image for your brand.

Calendar

Do you want a chance to promote your brand 12 times in 12 different ways with just one material? A calendar can do just that. It’s like having various ways to present your products with just one promotional tool. While advertising your brand, you’re also helping your customers remember what day it is.

Think about your potential buyers when promoting your brand. Check out a list of products we can print out for you and your business.

A custom pocket folder can be an essential office tool when used correctly. We receive dozens of clients looking for their very own version of this handy workplace accessory, and it comes as no surprise that it is one of our more popular requests. Any way you turn it, however, these folders seem one-dimensional and not at all the sensational items they are hyped up to be.

These are what we have in mind when we say, “there is more to them than meets the eye.”

Storage

Imagine walking into a meeting with a bundle of papers under one arm and a cup of coffee in the other hand. Juggling too many items at once is the surest way to encounter a definite catastrophe. If you want to wind up in the boardroom instead of on the floor, we suggest using a sturdy folder. The handy pockets allow you to store papers, making them convenient carrying cases for meetings where a lot of material is necessary. Compartments on these items can also come in different sizes, allowing you to store calling cards, pamphlets, brochures, and documents all in one place.

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We also get many requests from companies requesting their logos or insignias on these folders. It’s a great way to show off the nature of the enterprise that you work for, and gives others the message that you’re proud of where you work. These are especially useful to bring when meeting with clients, since this reminds them continuously of the company name and, by association, the services you provide. Carrying a folder or two around can also spark the curiosity of potential customers or employees who just might ask what your firm is about.

Organization

Now you can free your work desk of clutter and trash, by placing all loose papers in a pocket folder. You can even color code these products, so you know what goes where. Handy labels or stickers will make the procedure easier, and get you the award for most organized table in the office. Impress your coworkers or even the boss, by knowing exactly where everything is. Remember that being neat and orderly at work can be one of the prerequisites to getting a promotion.

The next time you pass by our printing service, make sure to look into our great folders and organizational items. Know your options, we CanDo it all for you!